Last updated: 18 October 2026
This policy explains cookies and similar technologies used by Lee Maddins, trading as Maddins Jet Washing Services, at 218 Nevendon Rd, Wickford, Essex SS12 0PU. Contact info@maddinsjetwashing.co.uk about cookies or privacy.
How services start
Google Analytics, Google Ads measurement and the customer review widget start when a page loads. Where the ConvertAI widget is installed, its configured analytics and journey features also start without waiting for a cookie choice. The site currently does not display a consent banner or provide an on-site cookie preference control.
Non-essential tracking may require prior consent under applicable law. Continuing to browse is not consent. Describing this configuration does not remove those requirements or mean permission has been obtained.
Cookies and similar technologies
Cookies and local storage can remember a browser, maintain a session, measure visits or associate advertising with an enquiry. Loading a script or third-party image also discloses connection information, including your IP address and browser request information, even if no cookie is set.
Services used on this website
Google Analytics
Analytics measures visits, pages and events such as quote-button use, phone-link use and successfully submitted enquiries. It processes browser identifiers and technical page, device and event information. Theme-supplied page URLs omit their query strings. Analytics cookies are configured for 90 days; Google signals and personalised advertising signals are disabled.
Google Ads and campaign attribution
Advertising measurement connects campaigns with enquiries and calls. Campaign parameters, Google click identifiers, the first landing-page path and referring website origin can be stored for up to 90 days. Google call measurement may replace a displayed business number with a forwarding number. The website does not itself record call audio.
Automatic sharing of quote-form names, email addresses, phone numbers and full postcodes with Google for enhanced conversions remains disabled. Personalised advertising is also disabled in this website configuration.
Customer reviews
Trustindex displays customer reviews from Google immediately. Trustindex and Google receive technical connection information when the widget and reviewer images load. No visitor cookie was observed from the checked widget configuration. A direct Google review link opens a service governed by Google’s privacy information.
ConvertAI.one
The installed ConvertAI widget provides website interactions and visitor journey measurement. Its configured features can process visits, interactions and session information from page load. Messages or enquiry information you choose to enter into its interface are processed for that interaction. The journey integration does not enable personalised suggestions.
Cookies and browser storage
Not every listed item is set on every visit. Browser restrictions can shorten durations. A browser-cookie expiry does not determine how long a provider keeps information already received.
| Name / technology | Purpose & provider | Duration |
|---|---|---|
| wordpress_test_cookie, wordpress_logged_in_*, wordpress_sec_*, wp-settings-* | Necessary WordPress Login and account settings for authorised staff. Not general visitor tracking. | Session; remembered login up to 14 days; account preferences up to one year |
| _ga, _ga_* | Analytics Google Analytics Distinguishes browsers and measures visits and website events, such as quote or call button use. | Configured to 90 days; browser limits can shorten this |
| _gcl_* (including _gcl_au, _gcl_aw, _gcl_gb) | Advertising measurement Google Ads Connects an advertising click with an enquiry or call conversion. | Typically up to 90 days; depends on the cookie and browser |
| _gcl_ls (local storage) | Advertising measurement Google conversion linker Stores advertising click information in browser storage as well as conversion cookies. | Google manages individual entry lifetimes; browser storage persists until its entries expire or you clear site data |
| maddins_attribution_* (local storage) | Advertising measurement Maddins Remembers campaign parameters, click identifiers, the first landing-page path and the referring origin for enquiry attribution. | 90 days from capture; expired values removed on the next visit, or when you clear site data |
| Trustindex / Google review content | Review content Trustindex and Google Loads the review widget and reviewer images from their servers. The checked widget did not set a visitor cookie; external requests still disclose technical connection data. | External content while displayed; no visitor storage observed in this widget configuration |
ConvertAI manages its own identifiers and browser storage according to the enabled widget features. Its provider-side retention and configuration are separate from the theme’s 90-day campaign-attribution lifetime. Contact us for information about records relating to you.
Browser controls and privacy requests
Your browser’s privacy settings and content-blocking tools can restrict scripts, cookies and other site storage. Clearing site data removes stored identifiers on that browser, but services may create new ones on a later visit unless they are blocked. Blocking all storage can affect functions such as authorised staff login.
Browser controls do not undo information already received by a provider or replace any permission the business is required to obtain. Contact us to ask about information held about you or to exercise a data protection right. The Privacy Policy explains those rights and our complaints process.
Providers and further information
See Google’s privacy information, Google’s cookie information and Trustindex’s privacy information. Providers may process information internationally; our Privacy Policy explains transfer requirements.
Google measurement excludes local development and logged-in staff visits.
We review this notice when the website or its providers change. Contact info@maddinsjetwashing.co.uk or 07845 038552 for help. Independent guidance is available from the Information Commissioner’s Office.